The Saint Lucia Tourist Board continues to build excitement and spur interest in an attempt to further revitalize the Caribbean market. The agency has just wrapped up its latest series of promotions in neighboring Trinidad that culminated with a grand ‘Saint Lucia Exposé’ at one of the leading malls, Trincity Mall. In addition to the mall promotions, a media blitz took place with multiple interviews to promote the destination on radio and TV and a series of sales calls to travel agents in the South of Trinidad.
Eight Saint Lucian-based hotels partnered with the Saint Lucia Tourist Board as part of the marketing extravaganza. Working alongside Trinidadian based travel agents, hundreds of consumers who attended the marketing expo were offered the opportunity to win several prizes as part of the promotion. A series of sales calls were also done on the yachting community in Martinique with marina officials and boat charter companies. The intent is to increase the number of yacht calls in that market and pursue strategic partnerships.
The Caribbean market represents the third largest market segment for the island bringing in an average of 58,000 stay over arrivals annually. Last year, that market grew by 8%. At the end of September this year, Saint Lucia had already welcomed 42,000 Caribbean visitors, the largest percentages of whom were from Martinique and Trinidad, respectively.