The new Chairperson of the Saint Lucia Tourist Board , Agnes Francis, has said that the government has set her and her new board a daunting task. But Francis, a former Director of Tourism and the first female to hold that post, has declared that they are up to the task.
She is also the first female Chairperson of the SLTB. Addressing a news conference yesterday, she expressed confidence that the new board will be able to establish a platform for tourism to spur development in Saint Lucia.
Ms Francis stated that there was need to take a closer look at the new technology that spurs how marketing is handled.
She observed that Saint Lucia has focused a lot on the weddings and honeymoon market which is good, because it gives the Island a strong platform.
However the new Chairperson noted that there are other niches that the country needs need to look at as well so that the reach in terms of its brand is much broader.
She also mentioned the heritage, culinary and sports sectors.
According to Agnes Francis, the biggest task which the new board will have to undertake is looking at a new structure for government involvement and institutional support for the tourism sector.